Since 1925
The Beginning
In the heart of the French Riviera, where fields of jasmine and roses bloom beneath the Mediterranean sun, Allora was founded by Marie Allora in 1925. What began as a small perfumery quickly became a symbol of French luxury and craftsmanship.
Marie, daughter of a renowned botanist, combined her father's passion for rare botanicals with her own artistic vision, creating fragrances that captured the essence of elegance and sophistication.
Ingredients
We travel the globe to find the finest ingredients for our fragrances. From the rare Bulgarian roses harvested at dawn to the precious agarwood from the forests of Cambodia, every component is selected for its exceptional quality and character.
Our partnerships with local farmers and distillers ensure sustainable sourcing while maintaining the highest standards of quality. We believe that the best ingredients make the best fragrances—and our customers deserve nothing less.
Our Values
We use only the finest ingredients and most precise craftsmanship in every bottle we create. Excellence is not an option—it's our standard.
Our commitment to the environment is as strong as our commitment to quality. We source responsibly, package sustainably, and give back to the communities that supply our ingredients.
Every fragrance we create is born from passion. We pour our hearts into our work, knowing that the result will become part of our customers' most precious memories.
Our Journey
1925
Marie Allora opens the first Allora boutique in Grasse, France, launching her inaugural fragrance collection.
1950
Allora receives the prestigious "Royal Warrant" from the French monarchy, cementing our place in luxury perfumery.
1985
Allora opens flagship boutiques in New York, London, and Tokyo, bringing French luxury to the world stage.
2010
Launch of our eco-friendly packaging initiative and organic ingredient sourcing program.
2026
Celebrating 100 years of crafting extraordinary fragrances while continuing to innovate and inspire.
Discover our collection of masterfully crafted fragrances and find the perfect scent that speaks to your soul.
Explore Collection